MEET THE FOUNDER - MERYL ELAFIFI

Is an award-winning creative with trophies ranging between One Show, Effies, Dubai Lynx, Cannes Lion and MENA Cristals. Meryl is the co Founder and ECD of Merf Ad Agency. This came after a long journey in the advertising industry that has extended beyond 20 years. It has started in Saatchi & Saatchi in 2001, passing through JWT Cairo - formerly Bonus Euro RSCG, Strategies - part of BBDO Network, FP7/McCann, it also included a period of going independent, where Meryl co-found 622; a homegrown Boutique Agency (2013-2015). Across her journey, Meryl has worked on a very rich and diverse portfolio of clients including; Batelco - Emaar - Etisalat - The Egyptian government (Egyptian environmental affairs agency - ministry of state for the development of civilization and slums) - Orascom El Gouna - United Nations (UNDP - UNHCR) Nestle (Nescafe - Nido) Mansour group MMID (Palm Hills Developments - Crédit Agricole) - Unilever (Lux - Lipton - signal) - Cadbury (Cadbury Dairy Milk - Cadbury Biscuit) - Nile Radio Productions (Nile & Nogoom FM Radio Stations) Procter and Gambel (Ariel - Pampers) - Paints (Pachin - Jotun) – Shell - Financing Solutions (Contact Cars - Alianz Insurance) - HSBC - Vodafone - Coca Cola. Meryl is a board of directors member of the One Club for Creativity, Instructor and board of directors member of Cairo Ad school Named one of the most influential women in the media industry in the region by Brand Berries publication in 2018.