Circle of Life

3'Sixty is a mixed-use commercial complex that encompasses retail, F&B, entertainment, offices & clinics, as the brand name suggests a circle, we came up with the brand idea "The Circle of Life" inspired by Enso, which is a one brushstroke circle representing  connection in Zen Buddhism, we created  a brand that understands the daily cycles of a young active consumer who lack time to fulfill their daily activities.

Our brand idea suggests a 360 degrees comprehensive facilities covering connected daily activities where the end of business is the beginning of pleasure & vice versa, in a space paved for that seamless connected activities.

For a brand name that is often visually interpreted into a circle, mixed numbers with alphabets without compromising legibility. Mimicking the Japanese metropolitan shop signage and dynamic imagery, the brand comes out spirited, playful with a bold vibrant color palette.