First Comers Summering Now

Gaia - Ras Alhekma from Alahly Sabbour Developments, is a coastal summer vacation destination in the North Coast, which we re-launched in summer 2023. 

Gaia was the first project to re-launch in a series of rebranding Alahly Sabbour and its projects, with the aim of bringing the company’s image closer to the achieved & exposed children of its trusting living communities since 1994,  seamlessly exchanging  modernity  & life wisdom.

To announce first phase delivery, we went for  a homogeneously warm color palette and a tanning line representing  vacationers spending their first summer in their delivered homes, and a tactical campaign line “First Comers Summering now” - Going for a bold Sans Serif for both logo mark and typography to make it all the more refreshing for  Alahly Sabbour Brand image.