That Kind of Summer

Zoya - Ghazala Bay, is a  refined and serene coastal destination by LMD, for Zoya’s 2024 campaign idea we came up with the line “That Kind of Summer”.

Our Campaign line suggest a summer known to those who know it,  assuring  their high expectations with reward, and identifying it  in our Brand Purpose as “An Extraordinary Summer that Recharges an Extraordinary Life Ahead”.

Lead by a social film and photography shot on ground, we create  picturesque summer experiences to showcase that rewarding summer. We go with earthy look guided by the nature of the  place and the season, and accentuate it with with a modern serif typography then let visulas speak to tell  about  the kind of summer we are referring to.