Playtime isn’t Over

Boom Room is an indoors social entertainment concept by TMG. Assigned to bring the concept to life, we began answering our branding brief with the name “Boom Room” and a brand purpose that brings the heritage of TMG closer to millennials racing time to achieve their ambitions, inviting them to engage in gaming activities as a mind catalyst for creativity, so they could stay on the top of their game against time pass.

Because when playtime is over we lose our creativity, gives to the brand promise of Boom Room “A space to keep minds young and active through playing.

Our Brand Line“Playtime isn’t over” is directly true to the brand offering, inherently true to the target’s inner child, and implicitly a call to keep people staying longer. Our brand identity takes inspiration from the retro interiors; viewing what is similar and nostalgic through a modern lens.