City Countryside Inspired Living

Keeva from Alahly Sabbour Developments, is a central residential destination amidst the lively hype of West Cairo, which we re-launched in fall 2023, to be the second re-launch in our efforts bring Alahly Sabbour Developments brand image closer to younger generations.

Inspired with the architectural design of Keeva, we went for an City  Countryside Inspired Living brand idea. 

Our brand design depicts the literal meaning of ‘KEEVA’ which is gentle, beautiful, precious. We created a  brand identity that communicates heartily with the viewer interpreting urban and natural together in one space, giving the brand a young dynamic personality with a floral tinted color palette accenting  the imagery, and black logotype stitching them together in a semi pattern against blank white, the artwork guided our campaign and collaterals.